Plan to rename LA Memorial Coliseum in question after United Airlines balks at proposed revision

Plan to rename LA Memorial Coliseum in question after United Airlines balks at proposed revision



A $69 million naming rights deal between the University of Southern California and United Airlines is now in limbo after the school said it wanted to amend the name of the iconic Los Angeles Memorial Coliseum following criticism that the proposed corporate name would disrespect the stadium’s long history of honoring World War I troops.  

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